More than any other industry, marketing in healthcare is be different because you must build a much higher level of trust with potential patients before they walk through your door.
There are Six Pillars of Healthcare Marketing that are critical to be handled correctly so that you do not abandon potential patients before they even get a chance to directly engage with your customer service team.
The Six Pillars of Healthcare Marketing
Building a strong foundation to business growth begins with doing the right things right. We build your marketing from the ground up, creating sustainable marketing that you can be proud of.
Paid traffic comes in many forms and is used to drive your ideal patients directly into your marketing and sales funnel. Facebook Ads and Google AdWords are two of the most common types of paid traffic.
Listings and SEO
Listings are all about making sure your business is found in the right place at the right time by the right people. The major search engines use your listings to determine how relevant you are.
It has never been easier for Healthcare consumers to rate their experience in your business. Search engines use your ratings and reviews to determine if your business is a good fit for potential patients searching for your services.
Social media is a lot more than just sharing content, or getting likes and shares. Being active with the right content tells your potential patients that you are relevant and a voice that should be listened to and trusted.
Websites are relevant for Healthcare. Potential and current patients searching you out on the internet require a higher degree of information than is expected from almost any other industry.
After connecting with your ideal patients you need to help them to become actual patients in your business. Your marketing leading up to this point should be designed to make this simple and easy.
The six pillars of healthcare marketing are the buyers funnel in healthcare and you cannot afford to mismanage any of the pillars.
The Six Pillars of Healthcare Marketing are layered in a way that connects with potential patients correctly at different steps in their journey leading up to the patients Zero Moment Of Truth.